growth in marketing podcast is now live!

In a couple of years of entrepreneurship, it has become clear that in too few places marketing is the driver of growth. We explored this issue in our book Grow or burn, together with Marco Mäkinen and Tuomas Kahr. In it, we interviewed experienced growth drivers from different industries and heard their stories of growth.

in the spring I realised that more stories like this one about growth and marketing were needed.

That's why I decided to set up the Growth in Marketing podcast. In it, I interview Finnish marketing and growth practitioners, business leaders, board members and owners who have something to say about marketing as a driver of growth. The first episode has now been published, with guest Antti Kaihlanen, CEO and co-founder of growth financier Foppa.

You can access the episode on Spotify here.