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Marketing Management Group and Event Series 2026

A year-long journey for marketing leaders who want to prove the business value of brand investment.

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CMO Group 2026 - The next chapter of marketing leadership

CMO Group brings together once again Finland's top marketing leaders. This is the third time that the event series has been organised, offering the opportunity to network, share experiences and gain new perspectives on their work.
In 2026, we will take the series to a new level with inspiring talks on the theme "The business impact of brand investment". The aim of the year is to increase understanding of how to grow your business by investing in your brand, how to do it and how to measure it.

Meetings

9 monthly morning meetings + informal networking according to the wishes of the group (February-December 2026)
Schedule

Duration of morning meetings 120 min (8.00-10.00)
Location

Meetings live in Helsinki (possibility to listen remotely if necessary)

Participation in the CMO Group includes a ticket to the Nordic business forum 2026 event.

Meetings with top experts to talk about investing in your brand

Sanna Suvanto-Harsaae

Chairman of the Board
Orthex
Jacob Holst Mouritzen

Strategy Consultant
Holst Mouritzen
Catharina Stackelberg

SVP
Knowit
Martin Hörnqvist

CEO
Grow Sweden
Tuomas Yrjölä

President, Global Marketing and Innovation
Essity
Otto Utti

Partner & Founder
Gemic
Noora Neilimo-Kontio

CFO & Deputy CEO
Caruna
Antti Abel Vassinen

Professor of practice, Marketing
Aalto University
Joona Käyhkö

Founder
Mercatus.io

RECOGNITION of CMO GROUP 2025 events

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Feedback from participants in the Marketing Management Group and the event series

"Network and substance. These two things were definitely the most important selection criteria when I decided to join the CMO group. Both criteria were met and even exceeded my expectations. Participants were almost without exception in a leadership position and their own experiences were openly shared among the group. The topics were very interesting and the group work forced the participants to think about the topics in relation to their own work. I warmly recommend the whole package for the development of my own work and network."

- Niko Sandell
Chief Marketing Officer, CMO
LFG Brands Oy

"Oss's CMO AI Marketing Mastery development group has been a great way to spar with colleagues and develop an understanding of how to use AI in marketing. Oss's knowledgeable and inspiring approach has been invaluable and the group has provided us with practical tools that I have used in my own organisation. Ossi has managed to create an open and supportive environment for ideation and learning. I highly recommend!"

- Suvi Reinikkala
Marketing Director, Spirits
Anora Group

"The CMO Group has provided a unique forum to discuss all things marketing with like-minded professionals and to regularly dive into the latest developments in AI, presented by experts. The main benefits of the year have been learning together with others, and getting ideas and inspiration to explore and experiment with new perspectives. Thanks to Oss for the high quality of the presentations and the overall quality of the forum and for chairing the roundtable!"

- Tiina Frazer
VP Brands and Marketing
HK Foods

"The CMO Group has provided us marketing leaders with an inspiring forum to have meaningful discussions and spar about the challenges we face in the industry. Particularly noteworthy are the live sessions where expert speakers have brought valuable insights to the table. Through discussions with other marketing leaders from different industries, the CMO group has created a working concept that is both effective and engaging."

- Riikka Vaara
Marketing Director
Fazer Group